Example — Repositioning a commodity product line

What was stuck

Replace this with the real story. The pattern that works: what the client came in saying, what was actually wrong underneath it, and why the obvious fix would not have worked.

What we did

Replace this with what you decided and why. One or two decisions, explained plainly. Skip the process diagram — buyers want to know how you think, not what your workflow is called.

What it moved

Replace this with what changed in the business. A number here is worth more than three paragraphs of adjectives.