CHARLESTON + NEW YORK + LOS ANGELES
Smarter marketing for industrial companies. Complex sales. Long cycles. Real revenue.
Yes Please!ES Roman Colosseum Added SKY. Archive folder: Roman_Colosseum.
The first move
Three weeks, fixed price. You leave with a position, a proof list and a ninety-day plan you own outright — whether or not you hire me after.
Over thirty years results
Who it's for
Six months pass between the first call and the signature.
Four people approve it. None of them is the person using it.
You sell through distributors and reps who need air cover.
The spec sheet closes more deals than the advertising does.
Half the pipeline starts on a show floor.
Nodded four times?
Then we should talkThe Long Sale
Everyone who can say no, and what each one needs.
One claim a competitor cannot copy by Friday.
Spec sheet, study, demo, the room itself.
Where they already look. Search, show floor, inbox, rep.
Air cover for the nine months after the lead.
Moves one to three build the brand. Four and five build demand. Start at move one
Experiential & interior branding
Somewhere in those six months your buyer stops reading and walks in — onto a show floor, into a showroom, through a lobby, down a plant aisle. That room either finishes the argument or starts it over.
I design those rooms and I build them. Same hand as the positioning, so the wall says what the spec sheet said.
Stand, built and staffed · Andrews, SC
Selected work
Replace this with what changed in the business. A number here is worth more than three paragraphs of adjectives.
Replace with the result. Show-floor projects usually have hard numbers attached — leads scanned, cost per lead, spend against the previous year.
Replace with the result.
What that takes
Brand
Demand
Build
The last column is the one nobody else on your list has.
Who you get
Thirty years on this sale, most of them inside it — vice president of marketing for a group of brands selling equipment that takes six months and four signatures to buy.
Not a team you meet once, at the pitch.
The long versionTwenty minutes. If I am the wrong fit, I will say so on the call.