Rebuilding a brand across twenty sites

What was stuck

Twenty-odd websites built at different times by different people, and none of them agreed on what the company was. Search treated them as strangers.

What we did

One content spine, one structure and six distinct voices. Thousands of pages rebuilt so each brand kept its footing while all of them fed the same pipeline.

What it moved

Organic traffic rose seventy percent, the sites finally sounded like one company, and paid search could shrink without the pipeline noticing.