CAPABILITIES
Strategy, creative, media, public relations, and the physical environments where a brand has to hold up in person. The same person leads all of it, which is the only reason the story survives from the positioning document to the show floor.
Straight answers
Strategy, creative direction, design and copy are done in-house by me. Photography, video, fabrication and printing use a bench of specialists I have worked with for years, briefed and art-directed by me and billed through one invoice. You never manage the bench.
Yes. Plenty of engagements are a single logo, a single campaign, or a single booth. The advantage of the full list is that when you come back for the next piece, nobody has to be re-educated about your business.
Positioning work first, then the mark, the type system, the color system, application across the touchpoints you actually use, and a guidelines document short enough that your team will open it. Logo design is my favourite part of this job, and it is the part most often done backwards — mark first, meaning later.
Twenty minutes. If I am the wrong fit, I will say so on the call.