Selected work
Numbers from inside the sale, not from a case study template. Ask me about any of them on a call and I will tell you what went wrong too.
Work by type
Brand platform, naming, positioning, the whole claim.
Marks, systems, standards that survive a vendor handoff.
Print, digital, out of home. One idea, said once.
Magazine spreads, catalogues, editorial and long-form.
Sell sheets, direct mail, spec documents, sales tools.
Spots, motion, product video, animation.
Stands, showrooms, interiors, demo units. Drawn and built.
Where the room is, who signs, what the position has to be.
Every image is work that shipped · open one to see it in the gallery
Loading rack over a tank car spur
Loading systems
A new rack platform entered a market that already had three incumbents. Position first, proof second, then the show floor and the search results at the same time.
Show floor, twenty by thirty
Show floor program
Four brands were buying four separate booths and four separate sets of hardware. One modular system, reconfigured per show, designed to be shipped and set by two people.
Plant floor, Andrews, South Carolina
Six brands, one pipeline
Six catalogues, twenty-odd sites and six thousand pages, all feeding one funnel without any of the brands losing their own footing.
Stair and platform stand, built and staffed
Safety access program
A stair-and-platform line nobody was asking for by name. The room did the arguing: climb it, stand on it, then read the spec.
Fabrication bay, Andrews, South Carolina
Search & content
Paid search had become the whole plan. We rebuilt the earned side until the paid side could shrink without the pipeline noticing.
Branded interior with product display and hanging sign
Interior brand environments
The building was already the best sales tool in the company and it looked like a warehouse. Brand environment through the lobby, demo room and tour route.
The look of it
No renderings of work that was never built. If you want to see a job like yours, ask for the folder.
Fair warning
These ran inside a group of brands I helped build, so the credit is shared and the logos are not mine to hand out. On a call I will tell you exactly which part was my hand.
Twenty minutes. If I am the wrong fit, I will say so on the call.